3 Emerging Website Trends That Are Important in 2018
Websites have evolved since its inception many, many years ago. We have seen the use of images in articles, videos on the home page, and so on.
And, with the ever-increasing platform, some of the web development agency is thinking about new ways to incorporate some of these welcome changes.
Here are 3 emerging website trends that are important in 2018:
1. Videos and Animation
In the early 2000s, website designers are reluctant to use animations and even embedding videos onto their sites for fear that it might take a long time to load. That is because the Internet speed back then suck and are really slow.
However, that has since changed with the emergence of high-speed fiber connections. And so, adding animations and videos is once again becoming a huge trend.
The reason why you want to do so is that you want to convey your message in a compact manner and that you do not need to read an entire wall of text just to do so.
Furthermore, it has been said that animations and videos increase user engagement due to its interactive nature.
So, if you don’t want to experience FOMO (Fear of Missing Out), you definitely have to start adding these elements to your website as soon as possible.
2. Machine Learning and AI
It has been an interesting couple of years because artificial intelligence is slowly making its way into web design. You might have come across some websites that have chatbots that help you with certain things pertaining to the site you’re in.
You might have also used streaming services like Spotify and Netflix where they suggest some things based on your habits and usage.
Those things are what constitute artificial intelligence and machine learning, respectively. More websites are now making use of such technologies in the hopes of improving the user experience.
Although some aspects of these technologies are still fresh and are still being developed to this day, some user functionalities can be implemented safely on your website. Also, be sure to be on the lookout for upgrades in the near future as well.
3. Micro-Interactions Are Now a Thing
What web designers are striving for is to create a platform where user engagement should be a priority. This is where micro-interactions come in.
You see, plenty of people use their mobile devices now and using a tool or a feature that lets them interact with the app or website is already what is considered a micro-interaction.
Let’s take Facebook as an example. If you long-press on the like button, you will be presented with other emojis that you can use on your posts and on your comments. That is basically what a micro-interaction is.
Implementing such a feature will truly increase user engagement in ways that you thought were not possible.
So there you have it. Machine Learning/Artificial Intelligence, videos and animation, and micro-interactions are just some of the emerging trends that you have to look into as a web designer in 2018.